How Television Violence Affects Audience' Behavior in the New Era: A Review on Cultivation TheoryThis review shows the television violence research into a broader context by examining if the media violence (epically television violence) is the cause of violent behavior for the receivers. We describe how researchers discussed whether exposure to television violence increases aggressive or violent behavior by reviewing different research studied and examining the relationship between exposure to television violence and aggressive or other undesirable behavior. We concluded that exposure to television violence is the main cause of aggressive and violent behavior and an important factor that contributes to more aggressive and violent behaviors.
Television and Its Viewers: Cultivation Theory and Research by James Shanahan; Michael Morgan; George Gerbner (Foreword by)Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.
Television and Its Viewers: Cultivation Theory and Research by
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.