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Advertising: In the Library

This is a guide to the Library's collection in Advertising. It is not comprehensive, but rather provides a good starting point for research

Call Numbers

If you want to browse the collection, these are some call numbers where you can find books about advertising.

  • HF5801-6182:  Advertising
  • HF5410-5417.5: Marketing. Distribution of products
  • P87-96:  Communication. Mass media


For the impact of advertising on youth and children:

  • HQ767.8-792.2: Children. Child development
  • HQ793-799.2: Youth. Adolescents. Teenagers
  • HQ799.5-799.9: Young men and women

Subject Headings

This is a list of suggested terms to use in a search for advertising resources in the Library Catalog:

  • Advertising.
  • Advertising -- Psychological aspects.
  • Advertising -- Social aspects.
  • Advertising -- Vocational guidance.
  • Advertising and children.
  • Internet advertising.
  • Mass media and teenagers.
  • Marketing.
  • Marketing -- Social aspects.
  • Sex in advertising.
  • Television advertising.

Find Sources

Search multiple databases and the library catalog.

Type in keywords, titles, or authors to find what the library has to offer on your topic.

Lookup a journal article by DOI or PMID



If you have a DOI or a PubMed ID (PMID), enter it here to begin your request. This will point you to immediate full-text access through our subscriptions or Open Access (if available).

Selected Books

These books are in the circulating collection.  You may check them out for three weeks at a time.  When you click on the book, it will take you to the catalog, where you can check whether the book is currently available, or when it is due back, as well as where it is located.

These are available on the third floor in the Reference Room.  They are for in-library use only, but you can make copies of pages as needed.

Journals & Magazines

For examples of advertising in magazines, try looking at any of the popular magazines.  Current issues are located in the rack on the left wall as you enter L303, and back issues can be found on the shelves in the Periodicals section of room L301, arranged by title.

You can also find popular Magazines using Flipster, Overdrive or Libby, online or through the apps.


The following titles are available on the main (2nd) floor in the Audio/Visual Room:

The merchants of cool

Originally broadcast as a segment of the television program Frontline.  The world of advertising has become inundated with marketing for teenagers. This episode of Frontline explores the pop culture manipulated and created by corporate America for the American youth.

Call #: Popular HQ796 .M425 2005 DVD


Killing us softly 3 : Advertising's image of women

Discusses the manner in which women continue to be portrayed by advertising and the effects this has on their images of themselves.

Call #: HF5822 .K54 2002 DVD  (Instructional Videos)


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