Welcome to the Wayne G. Basler Library at Northeast State Community College
Welcome to the Wayne G. Basler Library at Northeast State Community College
If you want to browse the collection, these are some call numbers where you can find books about advertising.
For the impact of advertising on youth and children:
This is a list of suggested terms to use in a search for advertising resources in the Library Catalog:
Type in keywords, titles, or authors to find what the library has to offer on your topic.
If you have a DOI or a PubMed ID (PMID), enter it here to begin your request. This will point you to immediate full-text access through our subscriptions or Open Access (if available).
These books are in the circulating collection. You may check them out for three weeks at a time. When you click on the book, it will take you to the catalog, where you can check whether the book is currently available, or when it is due back, as well as where it is located.
Ad Critique: how to deconstruct ads in order to build better advertising by 
Advertising Strategy: Creative Tactics from the Outside/In by 
Why It Sells: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys by 
Soap, Sex, and Cigarettes: a cultural history of American advertising by 
Black Ops Advertising: native ads, content marketing, and the covert world of the digital sell by 
Hey, Whipple, Squeeze This: the classic guide to creating great ads by 
The End of Advertising : why it had to die, and the creative resurrection to come by These are available on the third floor in the Reference Room. They are for in-library use only, but you can make copies of pages as needed.
Encyclopedia of Major Marketing Campaigns by 
Encyclopedia of Major Marketing Strategies by 
Presidential Campaigns, Slogans, Issues, and Platforms by For examples of advertising in magazines, try looking at any of the popular magazines. Current issues are located in the rack on the left wall as you enter L303, and back issues can be found on the shelves in the Periodicals section of room L301, arranged by title.
You can also find popular Magazines using Flipster, Overdrive or Libby, online or through the apps.
The following titles are available on the main (2nd) floor in the Audio/Visual Room:
Originally broadcast as a segment of the television program Frontline. The world of advertising has become inundated with marketing for teenagers. This episode of Frontline explores the pop culture manipulated and created by corporate America for the American youth.
Call #: Popular HQ796 .M425 2005 DVD
Killing us softly 3 : Advertising's image of women
Discusses the manner in which women continue to be portrayed by advertising and the effects this has on their images of themselves.
Call #: HF5822 .K54 2002 DVD (Instructional Videos)
Schedule a one-on-one appointment with a librarian for assistance:
