Welcome to the Wayne G. Basler Library at Northeast State Community College
Welcome to the Wayne G. Basler Library at Northeast State Community College
Type in keywords, titles, or authors to find what the library has to offer on your topic.
If you want to browse the collection, these are some call numbers where you can find books about advertising.
For the impact of advertising on youth and children:
This is a list of suggested terms to use in a search for advertising resources in the Library Catalog:
For examples of advertising in magazines, try looking at any of the popular magazines. Current issues are located in the rack on the left wall as you enter L303, and back issues can be found on the shelves in the Periodicals section of room L301, arranged by title.
You can also find popular Magazines using Overdrive or Libby, online or through the apps.
The following titles are available on the main (2nd) floor in the Audio/V
These books are in the circulating collection. You may check them out for three weeks at a time. When you click on the book, it will take you to the catalog, where you can check whether the book is currently available, or when it is due back, as well as where it is located.
Ad Critique: how to deconstruct ads in order to build better advertising by 
Advertising Strategy: Creative Tactics from the Outside/In by 
Why It Sells: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys by 
Soap, Sex, and Cigarettes: a cultural history of American advertising by 
Black Ops Advertising: native ads, content marketing, and the covert world of the digital sell by 
Hey, Whipple, Squeeze This: the classic guide to creating great ads by 
The End of Advertising : why it had to die, and the creative resurrection to come by
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them. Praise for The End of Advertising "New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York's Citi Bike bicycle-share program as promising examples."--The New York Times "A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain."--Adam Grant, New York Times bestselling author of Originals and Give and Take "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world."--Arianna Huffington "In this dynamic little book, Essex challenges brands--even those of us who pride ourselves on thinking outside the box--to think bigger still. He's got me thinking."--Neil Blumenthal, co-founder of Warby Parker "Mandatory reading for anyone who wants to get a message across in this age of authenticity."--Alexis Ohanian, co-founder, Reddit
Adcreep : the case against modern marketing by
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"--modern marketing's march to create a world where advertising can be expected anywhere and anytime--has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
These are available on the third floor in the Reference Room. They are for in-library use only, but you can make copies of pages as needed.
Encyclopedia of Major Marketing Campaigns by
This reference looks at what worked and what didn't in advertising campaigns that were important for their innovation, effectiveness in selling products or services, or the significance of their companies. (booknews.com)
Encyclopedia of Major Marketing Strategies by 
Presidential Campaigns, Slogans, Issues, and Platforms by
The book provides a comprehensive discussion of the major issues and events surrounding all American presidential elections, from the earliest years of the Republic through the campaign of 2008. Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia is an easy-to-use reference work designed to encourage students and anyone interested in democratic politics to undertake a greater understanding of this complex aspect of American political life. The three-volume work covers each presidential campaign in depth, examining a large number of related issues ranging from the use of social media in modern presidential campaigns to negative campaign ads and key slogans used in every presidential campaign. Volume One contains entries offering specific and focused information on issues, trends, factors, slogans, strategies, and other more detailed elements of presidential campaigning from the first stirrings of the American democratic process to the first decade of the 21st century. Volumes Two and Three provide chronological accounts of every presidential campaign since the ratification of the Constitution through the campaign of 2008, with Volume Two covering the campaign of 1788-89 to the campaign of 1908, and Volume Three covering the campaign of 1912 to the campaign of 2008.
Schedule a one-on-one appointment with a librarian for assistance: