Wayne G. Basler Library: Advertising: Library Online

Subject-Specific Databases

Business Abstracts with Full Text
Partial Full-Text. 1982 - present.

Description: Use this database to find articles on many subjects concerning business such as: accounting, acquisitions & mergers, advertising, banking, building & construction, computers, economics, entertainment industry, finance, health care, insurance, international business, marketing, real estate, small business, technology, etc. Many articles are full-text. The content in this database is also part of OmniFile Full Text Mega.
OverDrive This link opens in a new window
Popular fiction and nonfiction in eBook and eAudiobook format. Also access over 3900 eMagazine titles! Use your Northeast State login information to check out and download books.

General Databases

Academic OneFile (Gale) Partial Full-Text. 1980 - Present Description: Comprehensive database with millions of articles from journals and other reference sources. Includes articles on a variety of subjects such as: business and small business, communications and mass media, computers, criminal justice, diversity, education, environmental studies, health and medicine, landscaping and horticulture, military and terrorism, pop culture, psychology, religion and philosophy, and science. Includes the full-text coverage of The New York Times from 1985 to present.
OmniFile Full Text Mega Partial Full-Text. 1982 - present. Description: A one-stop multidisciplinary database covering many subjects such as: education, sciences, humanities, social sciences, etc. Contains everything (all the indexing, abstracting, and full-text) in the other Wilson databases: Applied Science & Technology Full Text, Art Index & Retrospective, Biological & Agricultural Index Plus, Business Full Text, Education Full Text, General Science, Humanities Full Text, Legal Periodicals Full Text, Library Literature & Information Science Full Text, Readers' Guide Full Text, Social Sciences Full Text.
Opposing Viewpoints Full-Text. Coverage: Current. Description: Search for information on a variety of social issues by using the thousands of viewpoint articles and topic overviews, full-text magazines, academic journals, news articles from national and international sources, primary source documents, court cases, biographies and profiles, statistics, images, videos, podcasts, audio files, and links to evaluated websites.
SIRS Issues Researcher Full-Text. Coverage: Current. Description: Provides access to full-text articles and internet resources on a variety of subjects such as economics, health, history, business, science, literature, the arts, philosophy, film, etc. An excellent source for government information and U.S. Supreme Court decisions. Includes a Pro vs Con section that discusses multiple views of major issues.
JSTOR - Arts & Sciences Collection Coverage: Various Description: Access almost 1.75 million articles from over 390 scholarly journals in subject areas such as: history; political science; sociology; mathematics and statistics; African, African American, Asian, Classical, and Middle Eastern studies; philosophy; ecology and evolutionary biology; geography; archaeology; economics; population studies; and the history of science and technology.

Journals

Check out our Advertising and Marketing Journals, available online

Search for eBooks

eBook Central Search

These books are available online - clicking on the book will take you to it. If you are off-campus, you will need to enter your login information to access the books.

The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell by Robert W. Bly
ISBN: 9781613083819
Publication Date: 2018
How to Write Copy That Sells: The Step-by-step System for More Sales, to More Customers, More Often by Ray Edwards
Publication Date: 2016
The TV Brand Builders: How to Win Audiences and Influence Viewers by Andy Bryant; Charlie Mawer
Publication Date: 2016
Extraordinary Pr, Ordinary Budget: A Strategy Guide by Jennifer R. Farmer
Publication Date: 2017
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman
Publication Date: 2019
Advertising to Children on TV: Content, Impact, and Regulation by Barrie Gunter; Caroline Oates; Mark Blades
Publication Date: 2004
Advertising: A Very Short Introduction by Winston Fletcher
Publication Date: 2010
Sex in Advertising: Perspectives on the Erotic Appeal by Tom Reichert; Jacqueline Lambiase
Publication Date: 2002
Ultimate Guide to Facebook Advertising by Perry Marshall; Thomas Meloche; Bob Regnerus; Mark Ingles
Publication Date: 2020

These books are available online - clicking on the book will take you to it. If you are off-campus, you will need to enter your login information to access the books.

A Dictionary of Marketing by Charles Doyle
Publication Date: 2016
A Dictionary of Media and Communication by Daniel Chandler; Rod Munday
Publication Date: 2020
A Dictionary of Business and Management by Jonathan Law (Editor)
Publication Date: 2016
Encyclopedia of Major Marketing Strategies by Matthew Miskelly
Publication Date: 2019