Wayne G. Basler Library: Advertising: Internet Resources

Recommended Sites & Pages

Ad*Access Digital Collection from Duke University The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising & Marketing History in Duke University's David M. Rubenstein Rare Book & Manuscript Library
adViews Digital Collection from Duke University Thousands of vintage television commercials from the 1950s through the 1980s
Emergence of Advertising in America The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the David M. Rubenstein Rare Book & Manuscript Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.
Media Smarts Resources for digital and media literacy, issues in the media, and advertising.
Campaigns of the World
AdForum's Creative Library
200,000+ Ad campaigns & case studies from around the world
Advertising Archives
European Advertisements
ANA Educational Foundation "AEF provides educational content to enrich the understanding of advertising and its role in culture, society and the economy."
Advertising and Marketing Basics from the Federal Trade Commission

Organizations and Associations

The Ad Council "The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families." - The Ad Council (http://www.adcouncil.org/About-Us)
American Association of Advertising Agencies "Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business." -4A's (http://www.aaaa.org/about/association/Pages/default.aspx)
American Marketing Association "The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections." - AMA (http://www.marketingpower.com/AboutAMA/Pages/default.aspx)
Association of National Advertisers "Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers." - ANA (http://www.ana.net/about)
International Advertising Association "The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. The IAA is comprised of Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world." - IAA (http://www.iaaglobal.org/Mission-Statement.aspx)
American Advertising Federation
American Academy of Advertising