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MLA Citation Guide (MLA 8th Edition): Advertisements

Formatting

Note: For your Works Cited list, all citations should be double spaced and have a hanging indent.

A "hanging indent" means that each subsequent line after the first line of your citation should be indented by 0.5 inches.

Advertisements in a Database from a Magazine, Journal or Newspaper

Name of Company That Owns the Product advertisement. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement. Name of Database, Url.

  Note: You may want or need to add more identifying information about the advertisement, such as the product name or a description of the specific ad in a series to distinguish it from other ads.

Works Cited List Example

 Zamberlan advertisement. Backpacker, vol. 44, no. 7, Sept. 2016, p. 32. Flipster, backpacker.eoncontent.ebscohost.com/1292955#&pageSet=17.

In-Text Citation Example

 (Name of Company That Owns the Product)

 Example: (Zamberlan)

Advertisements in Print from a Magazine, Journal or Newspaper

Name of Company That Owns the Product advertisement. Name of Magazine, Journal or Newspaper Where Advertisement Was Accessed, Date, p. Page number of advertisement.

  Note: You may want or need to add more identifying information about the advertisement, such as the product name or a description of the specific ad in a series to distinguish it from other ads.

Works Cited List Example

 Louis Vuitton advertisement. Vogue, Dec. 2015, p. 5. 

In-Text Citation Example

 (Name of Company That Owns the Product)

 Example: (Louis Vuitton)

Advertisements on Television

Name of Company That Owns the Product advertisement. Network, Date and time of airing.

  Note: You may want or need to add more identifying information about the advertisement, such as the product name or a description of the specific ad in a series to distinguish it from other ads.

Works Cited List Example

 Facebook Portal advertisement, featuring the Muppets. Fox, 14 Nov. 2019, 8:32 p.m.

In-Text Citation Example

 (Name of Company That Owns the Product)

 Example: (Facebook)

Advertisement on a Website

Name of Company That Owns the Product advertisement. Date of Advertisement. Name of Website Where Ad was Accessed, Date, url. Accessed date of access.

  Note: You may want or need to add more identifying information about the advertisement, such as the product name or a description of the specific ad in a series to distinguish it from other ads.

Works Cited List Example

 Capital One Walmart rewards card advertisement, Christmas lights. USA Today, www.usatoday.com/. Accessed 18 Nov. 2019.

In-Text Citation Example

 (Name of Company That Owns the Product)

 Example: (Capital One)

 

  Note: If your advertisement comes from a website about ads, it might have a title.  If so, use the title it is given and place it in quotation marks.

Works Cited List Example

  "Benjamin Moore: Horse - page 1." Jan. 2014. Ads of the World, adsoftheworld.com/media/print/benjamin_moore_horse_page_1. Accessed 27 Aug. 2016.

In-Text Citation Example

 (Name of Company That Owns the Product)

 Example: (Benjamin Moore)

Advertisement on YouTube, uploaded by Third Party

"Title of Video." YouTube, uploaded by name or username, Date of upload, url. Accessed date of access.

  Note: You may want or need to add more identifying information about the advertisement, such as the product name or a description of the specific ad in a series to distinguish it from other ads.

Works Cited List Example

 "Apple Product Advertisement." YouTube, uploaded by MobileWorld INDIA, 8 Sept. 2016, www.youtube.com/watch?v=ZpUfqKU5EE4. Accessed 11 Nov. 2019.

In-Text Citation Example

 ("Title or abbreviated title of video")

 Example: ("Apple Product Advertisement")

Advertisement on YouTube, uploaded by Owning Company

Name of Company That Owns the Product. "Title of Video." YouTube, Date of upload, url. Accessed date of access.

  Note: You may want or need to add more identifying information about the advertisement, such as the product name or a description of the specific ad in a series to distinguish it from other ads.

Works Cited List Example

 Apple. "Introducing iPhone 11 Pro — Apple." YouTube, 10 Sept. 2019, www.youtube.com/watch?v=cVEemOmHw9Y. Accessed 11 Nov. 2019.

In-Text Citation Example

 (Name of Company That Owns the Product)

 Example: (Apple)